Search engine optimization and web site promotion
It is not a secret to anyone that runnig a website in the internet basically is not enough. It is very important that your site will become a source of information and a trustworthy intermediate between the one who is searching for and the one who offers this information. So it becomes important to adjust your site to the requirements of existing algorithms of ranging in such search engines as: Yandex, Rambler, Google, Yahoo, Live Search. Search systems attract from 30 to 80% visitors to your site.
List of Russian search engines
In order to allow internet users to find your site among the variety of the other sites, there should be done some optimization that will respond their demand – special keywords and combinations of words should be found. These words users will tape in the search line when looking for goods and services that you offer.
Optimization of every site to a search engine is a hard-working process that consists out of different stages:
Analysis of search demand (keywords, used by the customer)
Text and graphics correction on every page, so-called content optimization
Technical modifications of the site pages: nomination of the pages and pictures, inserting the required elements in the structure of the site (alt, title and etc.)
Reorganization of internal and external links
Creation of the structure of the site
1. Semantic field development
Profile requests/questions – is a statistically based list of requests that are usually being made by internet users in search systems. This is so-called semantic field, that reflects the topic of the site and includes frequently used words combinations we choose from the list of those words that will be effectively used for the optimization of your site. Semantic field – this is a group of the most important profile requests. Usually, it consists of 5-20 profile requests.
2. Content optimization
Preparation for the indexation includes optimization of the web pages regarding to profile requests. At the same time special attention is paid to the words that constitute the semantic field. While choosing an optimal version of the content we have to study all text parameters that are used by search engines during the indexation.
3. Site reference and its increase
3.1. Registration in catalogues. In order to register we choose general and special catalogues. An important moment during the registration is choosing a site's name and its description in the catalogue.
3.2. Link exchange. In order to facilitate a link exchange we choose several sites with similar themes, the preferences are made in favor of specialized projects (portals, information resources and etc.) A special page is being made for references to all allied sites.
3.3. External link analysis. External links – this is an important factor that influences on position of the site's pages after search results have been shown on the screen. Along with the quantity of links, the quality is also of a great importance
4. Site position support
During a promotion campaign winning the top lines is not enough. It is also very important to save them, because they can be easily lost. Every site should try to get to the best position and to hold there as long as possible.
A possible loss of the position of the site can happen due to the following reasons:
- Index of the search system is being constantly completed by new sites and new pages for already existing sites. It is possible that new sites and pages become more relevant, than the site that is being promoted.
- The owners of the sites, optimizators, marketologists and other specialists constantly analyse and make changes in their sites; they change their content and adjust it to the search systems. Very often these efforts bring positive results.
- Pages that have high quality information become more and more popular, that is why search systems place them above their competitors.
- Algorithms of the search systems are constantly changing. For example, algorithm of finding relevance is changed all the time in order to give better search results. The page, that was considered relevant to the request, can become less “interesting” for a new algorithm.
That is why, during a promotion campaign, we constantly do monitoring of site's level and we trace the visiting statistics. Our specialists regularly do optimizations, including content adjustment, referring field of interest of the visitors, and also text and code adjustment of the existing pages. We also monitor the movements of the visitors on the site, analyze their requests, which allows to trace the most effective pages and targeting requests. We regularly take measures in order to increase site reference position.
Page`s optimization, texts` correction, directories subscription, internal links organization.
Price - 500€/month
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